Unified Data for Faster Insights
Start Smarter: Pre-Built Data Models for Your Most Common Sources.
Our True North Engine brings together your most common data sources into a single, consistent layer. It eliminates data silos by harmonizing common data sources such as IQVIA, Veeva, and SAP, giving you a complete view of performance across your entire business. With a unified schema and pre-mapped relationships, you can start analyzing customer journeys, campaign ROI, manufacturing performance and sales impact without spending months on data engineering.
Benefits
All Your Data, One Intelligent Layer
Our pre-built data model unifies your most common data sources—IQVIA, Veeva, SFMC, SAP, Google Analytics, and more—into a single, analytics-ready layer. We’ve already solved the hardest parts for you: aligning schemas, resolving customer identities, and maintaining data consistency across systems. Instead of wrestling with data pipelines or integration logic, you can focus on generating insights that drive growth. Whether you’re tracking comparing your performance to the market or connecting marketing engagement to sales performance, our model ensures every piece of your data speaks the same language.
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Skip years of engineering setup. With pre-built mappings, ready-to-query tables, and clear documentation, you can go from connection to analysis in a couple months. The model is optimized for analytics tools and BI platforms, making it easy to build dashboards, reports, and models right away.
Every organization’s data ecosystem is unique. Our model is designed to be adaptable—so you can extend the schema, add new sources, or modify business rules without rebuilding from scratch. Whether you’re refining metrics or integrating new datasets, customization is built into the design.
Functionalities
Key Features of Advanced Data Management Solutions
Configurable Logic Layer
Adjust business rules, attribution logic, and KPI definitions without deep engineering effort.
Automated Source Alignment
Seamlessly connects and harmonizes data from systems like IQVIA, Veeva, Salesforce, and Google Analytics using a standardized schema.
Self-Service Analytics
Empowers teams to explore, segment, and visualize data without relying on IT or data engineering.
Single Source of Truth
Consolidates all sales, marketing, and engagement data into one governed, trusted model—so everyone in your organization works from the same, consistent insights.
Granular Performance Views
Analyze metrics at any level of detail—national, territory, outlet, or HCPs—giving you the flexibility to zoom in or roll up as needed
Built for Major Cloud Platforms
Built to run seamlessly on major data platforms such as Databricks and Snowflake
Use cases
Advantages of Enhanced Data Management and Reporting Solutions
Automating Reporting and Standardizing Metrics
The Compass True North Engine aligns and merges all key data sources—IQVIA, Veeva, SAP, SFMC, Google Analytics, and more—into one consistent, analytics-ready layer. Along with MT2 (Master Data Management), data is automatically cleaned, standardized, and connected across all of your data systems.
This creates a single source of truth that allows organizations to:
- Seamlessly combine marketing and CRM data for full visibility.
- Track performance from national down to territory or outlet level.
- Analyze engagement trends, conversion pathways, and campaign ROI with ease.
- Access pre-modeled metrics and dashboards instantly—no ad-hoc reporting required.
Why It Makes Reporting and Insights Easier
- No More Data Wrangling: Complex joins, ID mapping, and schema reconciliation are handled automatically.
- Consistent, Trusted Metrics: Everyone—from analysts to executives—uses the same standardized KPIs across all systems.
- Faster Time to Insight: Instead of waiting days for manual reports, teams can explore live data in BI tools within hours.
- Multi-Level Visibility: Analyze results at national, territory, or outlet levels with built-in hierarchies.
- Future-Proof Flexibility: Easily extend or customize the model as new data sources or reporting needs emerge.
Get In Touch
Learn more about the Compass True North Engine today to supercharge your data transformation. Start smarter with our unified data model.